Broadcasting vs. Streaming Evolution: How Traditional Media and New Streaming Giants Innovate
Broadcasting vs. Streaming Evolution: How Traditional Media and New Streaming Giants Innovate
Blog Article
Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with Netflix, Watcha, and domestic platforms being representative examples. As viewing trends evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is creating exclusive releases and employing distinct strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with high mass appeal while maintaining time-honored formats. In particular, they actively highlight star actors to increase viewer engagement and produce narratives that capture the interest of a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their historical credibility and brand trust, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to explore different channels to engage with network website television through various distribution channels.
Differentiation Strategies of OTT Services
OTT platforms are expanding their subscriber base by employing approaches distinct from traditional terrestrial broadcasting. Firstly, they actively incorporate emerging trends and experimental formats, prioritizing originality and narrative depth over mass appeal. Secondly, they offer personalized selections that meets the needs of niche preferences, targeting niche audiences. Lastly, they focus on producing international releases aimed at the global market, allowing them to secure viewers not only domestically but also internationally. Through these methods, OTT platforms are building industry dominance in ways unlike legacy channels.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly penetrate the streaming space, competition has intensified. For instance, KBS and MBC operate their own streaming platforms, 'KBS Streaming Hub' and 'MBC Digital', respectively, providing their existing TV shows on digital platforms. This effort helps sustain the relevance of established TV channels while attracting new viewership. Meanwhile, the emergence of alternative digital platforms is reshaping viewing habits towards more on-demand entertainment.
Conversely, streaming providers are also enhancing their competitiveness by working alongside traditional TV networks. Netflix has gained worldwide success with K-content hits like 'Squid Game' and the supernatural dystopian sensation, leveraging the drama production capabilities of terrestrial broadcasters. This synergy helps both parties complement each other’s strengths, fostering a more dynamic industry. As a result, the boundaries between network TV and streaming continue to become less defined.
Ultimately, legacy TV series and OTT services are both competing and finding common ground through their respective market tactics. Terrestrial dramas maintain established storytelling and broad accessibility, whereas OTT services provide experimental and globally targeted content. As synergy and merging between these platforms continue to develop, audiences can expect a more diverse and elevated content environment in the future.
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